While at The Social PR, I managed a campaign for BoohooMAN to promote the launch of their unisex activewear collection. The brief was to create content that showcased the range's versatility and gender-neutral appeal. I developed the concept of a Ninja Warrior-style challenge featuring Love Island couples and friendship duos, blending entertainment with brand storytelling.

Working within a tight budget, I negotiated fees with influencer agents, secured a suitable location, sourced videographers, and managed all on-site branding—ensuring everything stayed on brief and within budget constraints.

As part of the campaign deliverables, each influencer posted five Instagram Stories on the day of the challenge, tagging BoohooMAN, along with two main feed posts. Every post received over 1K likes, driving strong engagement and successfully supporting the activewear launch. The campaign also generated a library of branded content for BoohooMAN's social channels.