Since Series 20, I've worked across multiple Made in Chelsea series, helping to shape and evolve the show's digital content strategy. Most recently, I focused on YouTube, curating and producing archive videos that compiled key storylines and standout moments from across the years, designed to re-engage loyal fans and attract new viewers through easily bingeable content.As part of the wider digital approach, I also introduced weekly sneak peek clips into the strategy. These short-form previews were released ahead of each episode to build anticipation and keep audiences engaged week-to-week. This content played a key role in maintaining buzz between episodes and driving viewers to tune in when the show aired.