At Channel 4, I worked across Married At First Sight UK from Seasons 6 to 9, where I played a key role in shaping the show's digital presence. I launched and developed the official Instagram page, collaborating with the marketing team to define each series' visual identity and create original content to introduce the cast and promote the show.

I also produced content for live transmission across Facebook, Instagram, YouTube, TikTok, Snapchat, and X, ensuring timely, platform-optimized content during broadcast.

We partnered with brands like LadBible and Tyla to produce co-branded content, and worked with partners such as TU and Colgate to spotlight key moments from each episode. Over the past three series, the Instagram page grew to over 310k followers, with average engagement during transmission reaching 3k+ likes and 300+ comments per post.