I travelled to Australia to work on I'm A Celebrity... Get Me Out Of Here! as a Digital Producer, where I was responsible for fast-turnaround content creation during the live shows. My role included live posting, engaging fans across all social platforms, and generating fresh, engaging content ideas daily.

A highlight of my time on the show was developing Flash Phone, a short-form content series featuring celebrities immediately after they left the Jungle. The concept offered fans a behind-the-scenes glimpse into camp relationships, adding a personal and emotional layer to the show's digital storytelling.

The series was shared across Facebook, YouTube, Instagram, and TikTok, and saw strong engagement on every platform.